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Title: Plan de marketing digital de Shimoku: hacia la era de la inteligencia artificial
Author: Cavallé Guzman, Sandra
Tutor: Oviedo Vicente, Paulino
Others: Cerdan Chiscano, Monica  
Abstract: This document presents a digital marketing plan for Shimoku, a startup that offers data visualization and analytics services with artificial intelligence capabilities. This digital marketing plan aims to establish a digital strategy that is consistent and realistic with the current situation of the company, enhancing its image, making its product known, and attracting a greater number of customers, as well as consolidating the existing ones. For that purpose, in the first place, an investigation of the environment has been carried out, both from a macroeconomic and microeconomic perspective, followed by an internal analysis of the company, always considering the digital context. The analysis of both variables has been vital to set the objectives of this plan, to establish the target audience segments and the digital marketing strategy that will be implemented. Finally, it has also been included the program of tactics to be developed within a period of 12 months, contemplating some appropriate control mechanisms to ensure their correct operation and a contingency plan in case that corrections are needed during follow-up. In addition, the economic results of the plan are detailed, which guarantee a positive return on investment.
Keywords: digital marketing
data analysis
artificial intelligence
Document type: info:eu-repo/semantics/masterThesis
Issue Date: Jun-2022
Publication license:  
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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scavallegTFM0622presentacion.pdfPresentación del TFM5,33 MBAdobe PDFThumbnail
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