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Title: El voto latino, ¿una minoría decisiva? Análisis de los vídeos de campaña enfocados al público latino de los candidatos a la presidencia de Estados Unidos desde el año 2008 hasta el 2020
Author: Iglesias Cano, Laura Del Carmen
Cristancho, Camilo  
Abstract: The latino community is a key demographic in the United States, it being the largest ethnic minority in the country. This has led the two major political parties to direct much attention towards this segment of the population, which occasionally can be crucial to win an election. The objective of this study is to analyze the campaign ads from the candidates in the presidential campaigns between the years of 2008 to 2020. Specifically those aimed towards the latino public. Also to observe if the topics of the videos vary between candidates, and if an evolution of the topics occurs. In the same way, this study also seeks to understand if more attention is paid to the latino population during an electoral campaign, if their vote proved decisive for the victory in the previous election; and if the Democrat Party is indeed the one who shows more interest in the latino public. This study was carried out by using a quantitative technique, based on the visualization of the candidates’ campaign videos. The conclusion reached by this investigation is that the fact that the latino vote receives more attention by the political parties, is not linked to if it was decisive in the last elections. As the latino vote is only crucial in a few battleground states. It also confirms that the Democrat Party shows more interest in the latino population than the Republican Party.
Keywords: electoral campaign
latino community
political communication
Republican Party (United States)
Democratic Party (United States)
Type: info:eu-repo/semantics/bachelorThesis
Issue Date: Sep-2022
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