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http://hdl.handle.net/10609/148104
Title: | Implantació d’un sistema CRM en una empresa de disseny web |
Author: | Reverter Segarra, Axel Antoni |
Tutor: | Guitart, Isabel |
Others: | Pardo Ortega, Alonso Pascual |
Abstract: | In this project we will detail the life cycle of a CRM system implementation project with Salesforce in a fictitious company called Juisadax S.L. This company is mainly dedicated to graphic design and web pages. Currently, it has a wide customer base which means that many times the company cannot provide the best service with the implemented systems. In this context, we will carry out the following project where we will detail all the phases that make up the implementation of a CRM system in the company. Firstly, we will analyze the current state of the company, to see the current situation and what is the state of the systems and what problems they pose for Juisadax. Secondly, we will detail the adoption of the system, with the cost/benefit analysis of the project and the requirements that the new CRM will have to meet. Thirdly, we will document the selection of the best solution that we can currently find on the market, and that can cover the needs of Juisadax. Also, we will detail the implementation, where we will indicate step by step, how the prototype is made with Salesforce, to satisfy the interests of Juisadax. Once the implementation is finished, we will detail the management of the change and the start-up. Finally, in the conclusion we will explain which of the personal objectives have been achieved with the project. On the other hand, we will also see with what degree of completeness we have made our initial project proposal. |
Keywords: | implementació CRM empresa |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jun-2023 |
Publication license: | http://creativecommons.org/licenses/by-nc-sa/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
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areverterseTFG0623memoria.pdf | Memòria del TFG | 4,65 MB | Adobe PDF | View/Open |
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