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Title: Análisis de viabilidad y funcionalidad de las redes sociales del Parc Natural de Serra de Collserola
Author: Alarcón Tarira, Sonia Hillary
Tutor: Martins Mesquita, Aline
Keywords: social networks
digital strategy
natural park
raise awareness
Issue Date: 21-Jun-2023
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The present research work carries out the study of the analysis of the social networks of the Parc Natural de la Serra de Collserola. Currently there are a variety of social networks available that allow companies to connect with a target audience that is browsing the Internet. Through a qualitative methodology, the activity of the social networks of the Parc Natural de la Serra de Collserola is observed in order to identify the content and communication strategies by means of an analysis. For this purpose, observation sheets were elaborated to collect relevant information from three social networks. Interviews were also conducted with two professionals with expertise in digital strategies and with communicators of the Parc in order to collect information from other sources. Through data collection, a digital strategy proposal was developed to provide more information on the care and protection of protected areas, raising awareness among users. The key to achieve this is the planning of a digital strategy linked to the brand values. This research presents new opportunities for communication of natural care and preservation within digital platforms.
Language: Spanish
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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