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Title: Analysis of sun-and-beach markets on large islands in the mediterranean using tourist acommodation prices as an indicators
Author: Cirer-Costa, Joan Carles  
Keywords: mediterranean islands
destination competitiveness
hotel industry
destination evolution
Issue Date: 2-Apr-2023
Publisher: Faculty of Tourism and Hospitality Managemen, Croatia
Citation: Cirer-Costa, J. [Joan Carles] (2023). Analysis of Sun-and-Beach Markets on Large Islands in the Mediterranean Using Tourist Acommodation Prices as an Indicators. Tourism and Hospitality Management, 29(3), 439 - 453,
Published in: Tourism and Hospitality Management, 2018, 29(3), 439 - 453
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Abstract: Purpose – This paper uses the prices of holiday accommodations on large Mediterranean islands specialising in sun and beach tourism to determine their initial state in 2015, their competitiveness and their further evolution until 2019. Methodology/Design/Approach – Following the process of each potential tourist, a total of 21,628 prices were collected from the Internet. Then, the collected data were used in the construction of charts and price indices and the application of a method of cluster analysis (HAC). Findings – Between 2015 and 2019, tourism prices in the Mediterranean region increased sharply. Moreover, the geographic segmentation already observed in 2015 between Western and Eastern Mediterranean destinations intensified. In addition, the paper shows that there is robust demand for sun and beach tourism in island destinations. Originality of the research – Major island markets specialising in sun and beach tourism were used to exclude any interference from professional travellers, people visiting friends or relatives, or tourists willing to bear the cost of travel to less visited destinations
Language: English
ISSN: 1330-7533MIAR
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