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http://hdl.handle.net/10609/149455
Title: | Collaborative Creativity, Leadership and Public Relations: Identifying and Addressing Research Limitations |
Author: | Willis, Paul ![]() Estanyol, Elisenda ![]() |
Citation: | Willis, P. [Paul]. Estanyol, E. [Elisenda]. (2018), "Collaborative Creativity, Leadership and Public Relations: Identifying and Addressing Research Limitations", Public Relations and the Power of Creativity (Advances in Public Relations and Communication Management, Vol. 3), Emerald Publishing Limited, Leeds, pp. 135-148. https://doi.org/10.1108/S2398-391420180000003008 |
Abstract: | The aim of this chapter is to encourage a reorientation of creativity research in Public Relations (PR). By identifying key themes which characterise the study of creativity in PR, the chapter highlights limitations in current scholar- ship, including an overemphasis on what is framed as the creative individual. To offset these research gaps, the chapter introduces a collaborative perspec- tive on creativity which is new to the field and positioned as a viable focus for future investigation. It is argued that this social conceptualisation of creativ- ity has important implications for PR’s strategic role in organisations, its wider impact on society, while also highlighting the importance of leadership to the creative process. This perspective brings a range of factors into play for those with an interest in creativity, and to synthesise key themes, a new conceptual framework is presented to guide future research. |
Keywords: | creativity collaboration leadership public relations organisations; complexity |
DOI: | https://doi.org/10.1108/S2398-391420180000003008 |
Document type: | info:eu-repo/semantics/article |
Version: | info:eu-repo/semantics/publishedVersion |
Issue Date: | 21-Sep-2018 |
Appears in Collections: | Capítols o parts de llibres |
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Willis_Estanyol_2018_ChapterEmerald.pdf Until 2050-01-01 | 168,88 kB | Adobe PDF | View/Open Request a copy |
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