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Campo DC | Valor | Lengua/Idioma |
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dc.contributor.author | San-Eugenio-Vela, Jordi de | - |
dc.contributor.author | Ginesta Portet, Xavier | - |
dc.contributor.author | Compte-Pujol, Marc | - |
dc.contributor.author | Frigola Reig, Joan | - |
dc.contributor.author | Fernández-Rovira, Cristina | - |
dc.date.accessioned | 2024-03-15T08:41:58Z | - |
dc.date.available | 2024-03-15T08:41:58Z | - |
dc.date.issued | 2023-11-16 | - |
dc.identifier.citation | de San Eugenio-Vela, J. [Jordi]. Ginesta, X. [Xavier]. Compte-Pujol, M. [Marc]. Frigola-Reig, J. [Joan]. Fernández-Rovira, C. [Cristina]. (2023). The Process of Implementing a Place Brand Based on a Multilevel Approach: The Case of the Municipality of Masquefa. Sustainability, 15, 15788. https://doi.org/10.3390/su152215788 | - |
dc.identifier.issn | 2071-1050MIAR | - |
dc.identifier.uri | http://hdl.handle.net/10609/150020 | - |
dc.description.abstract | Place branding is a discipline at the intersection of geography and communications, devoted to the process by which places become brands, understood as devices for managing a desired identity presented to the outside world, and also for internal consumption by the residents of the place. This paper intends to explain the conceptualization process of a place brand, and to present the methodological framework for building a brand that takes into account all audiences and stakeholders, thus strengthening the identity of the place. The case presented here is Masquefa, a municipality in the Barcelona province. The methodology has been structured in three phases: first, an initial diagnosis and data gathering; next, fieldwork and public participation (interviews, surveys, and discussion in focus groups); and third, construction of the story. The conclusions of this article show how a municipality without any significant tangible and intangible assets to truly identify it can build a brand story accepted by all agents, both public and private, which will help it grow sustainably in the future. | en |
dc.format.mimetype | application/pdf | ca |
dc.language.iso | eng | ca |
dc.publisher | MDPI | ca |
dc.relation.ispartof | Sustainability, 2023, 15, 15788 | - |
dc.relation.uri | https://doi.org/10.3390/su152215788 | - |
dc.rights | CC BY | - |
dc.rights.uri | http://creativecommons.org/licenses/by/3.0/es/ | - |
dc.subject | co-creation | en |
dc.subject | co-participation | en |
dc.subject | Masquefa | en |
dc.subject | multilevel approach | en |
dc.title | The Process of Implementing a Place Brand Based on a Multilevel Approach: The Case of the Municipality of Masquefa | ca |
dc.type | info:eu-repo/semantics/article | - |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | - |
dc.identifier.doi | https://doi.org/10.3390/su152215788 | - |
dc.gir.id | AR/0000011131 | - |
dc.type.version | info:eu-repo/semantics/publishedVersion | - |
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