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Title: Fake news on social media: A study of the students’ acceptance of misinformation about chosen university
Author: Kanashina, Olga  
Director: Jiménez-Zarco, Ana Isabel  
Abstract: Digital platforms are driving consumer demand for new information, with social networks playing an important role. To add to existing research, this project aimed to analyze the impact of both individual and group activities on the decision-making of young internet users. We investigated this research question: if the strong influence of inaccurate news affects decision-making, what is the perception of false information from digital platforms? Based on a survey of respondents, a parsimonious model of causal relationships was proposed based on scales taken from the literature, assessed by a convenience sample of students, and adjusted by structural equation modelling. Results show that the parsimonious model explains 35% of fake news acceptance and that social media dependency and para-social interaction are the main direct effects, while perceived media richness has a significant indirect influence on the attitude towards fake news.
Keywords: fake news
social media
Document type: info:eu-repo/semantics/doctoralThesis
Issue Date: 22-Apr-2024
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Appears in Collections:Tesis doctorales

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