Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/150369
Title: Paritat de gènere a la premsa local digital de Mallorca: el cas de Diariodemallorca.es i Ultimahora.es
Other Titles: Paridad de género en la prensa local digital de Mallorca: el caso de Diariodemallorca.es y Ultimahora.es
Gender Parity in Mallorca’s Local Digital Press: The Case of Diariodemallorca.es and Ultimahora.es
Author: Vallespir Rivas, Aitor Francisco
Tutor: Oliveres Torrescassana, Victòria  
Others: Ollé, Candela  
Abstract: This study examines gender parity in Mallorca’s local digital press, focusing on Diariodemallorca.es and Ultimahora.es. Using advanced programming and artificial intelligence tools, the research automates the analysis of digital press content, scrutinizing the representation of women in these media outlets. The study’s methodology innovatively integrates AI for textual analysis, contributing in time and resources efficiency to obtain valuable insights into gender representation in journalism. The findings highlight the current state of gender parity in the main Mallorca’s digital press outlets and offer a novel approach to media analysis, blending academic research and practical journalism applications. The results of the study are published on a journalistic-style website where, through nine news stories and sixteen interactive infographics, the most relevant data is disseminated. The website is complemented by an open data section to make the microdata, statistics and source code created for the project available to everyone.
Keywords: gender parity
gender equality
women in media
women’s representation
media analysis
textual analysis
gender disparities in journalism
AI in journalism
digital media transformation
journalism technology
journalism leadership and gender
gender studies
Document type: info:eu-repo/semantics/masterThesis
Issue Date: 8-Jan-2024
Publication license: http://creativecommons.org/licenses/by-nc-nd/3.0/es/  
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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