Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/150663
Title: Sakura: Branding y diseño web para una marca de té japonés premium
Author: García Sami, Gloria
Tutor: Ferrusola Fargas, Josep
Others: Adell, Ferran  
Abstract: This dissertation presents the process of creating a visual identity and a website for Sakura, a Japanese premium tea brand that seeks to convey the values of the Asian country's millenary culture. The aim of the project is to design a brand book that reflects the essence of Sakura and that adapts it into a website that aims at the needs and preferences of its target audience: wealthy urban people and lovers of Japanese culture. To do this, a market study, a competitor analysis, a logo design, a selection of colors, typographies and graphic elements, and an application of branding to different supports such as packages and boxes are carried out. In addition, a responsive website that offers information about the brand and its products is developed. The result is a branding and a website that combine tradition and modernity, elegance and simplicity, and that invite the user to enjoy a unique sensory and cultural experience with each sip of tea.
Keywords: branding
diseño web
té japonés
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: 21-Jun-2024
Publication license: http://creativecommons.org/licenses/by-nc-nd/3.0/es/  
Appears in Collections:Bachelor thesis, research projects, etc.

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ggarciasamiTFG0624memoria.pdfMemoria del TFG10,94 MBAdobe PDFThumbnail
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ggarciasamiTFG0624presentacion.pdfPresentación del TFG49,38 kBAdobe PDFThumbnail
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ggarciasamiTFG0624informe.pdfInforme autoevaluación del TFG95,25 kBAdobe PDFThumbnail
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ggarciasamiTFG0624brand.pdfBrand Book del TFG58,6 MBAdobe PDFThumbnail
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