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http://hdl.handle.net/10609/150946
Title: | Propuesta para una aplicación de transporte urbano desde el DCU: Urbanos Guadalajara |
Author: | Recio Hernández, Ana |
Tutor: | Monjo Palau, Antònia |
Others: | Mor, Enric ![]() |
Abstract: | Urban transport is a growing way of mobility that facilitates the movement of citizens, regardless of their socioeconomic position or demographic profile. In addition, due to its lower environmental impact is an alternative in urban centers, where ZBEs (low-emission zones) limit mobility with private transport. Despite the large number of urban transport networks existing in Spain, users do not receive optimal communication through their applications. That lack of information creates a negative perception among citizens and negatively influences their experience. In this work, and taking as reference the urban bus network of the city of Guadalajara (Spain), the design of an application is proposed to promote mobility with the urban bus network, offering effective, intuitive and accessible information to improve the perception of the user about the service and complement the digital side of it. The user-centered proposal, based on DCU, allow users to have full access to the service through the information sent by the network and their own feedback. For this reason, the user has been taken into account in the 4 phases of the project: research, definition and ideation, prototyping and evaluation. As a result, an app, that is adaptable to any other urban center, is proposed making it easier for citizens to experience the service throughout its entire journey: from the first contact with the information about the route, the payment process or feedback about the route. |
Keywords: | urban transport mobility app UX |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | Jun-2024 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ![]() |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
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areciohTFM0624memoria.pdf | Memoria del TFM | 25,04 MB | Adobe PDF | ![]() View/Open |
areciohTFM0624videotrailer.mp4 | Video trailer de la app_arecioh | 45,44 MB | MP4 | View/Open |
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