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http://hdl.handle.net/10609/151062
Title: | Super Bowl: patriotismo y televisión |
Author: | Hijas Gómez, Pablo Eusebio |
Tutor: | Gil Hernández, Julia |
Others: | Compte-Pujol, Marc |
Abstract: | Super Bowl has become much more than a game that decides the champion of the NFL, the National Football League. What began as the final of a tournament, as a sporting event, has been overtaken by spectacle and consumption to become an experience that has paralyzed the United States. Super Bowl has transcended the sporting arena and has become a social, cultural and economic event. A transversal mega-event that includes all strata of American society, increasing social cohesion and the feeling of community. The specific objectives of this research aim to identify the main communication tactics that have led the NFL become the most popular sports competition in the United States. This Master's thesis will seek to highlight public relations, event organization and emotional impacts as the main techniques with which the NFL and the Super Bowl has strengthened its social dominance in the United States. A financial and popular success largely caused by the league's relationship with the TV networks and the introduction of national symbols on the field as a sign of respect for the Army and homeland. This study shows that football, advertising and music come together in the Super Bowl, producing a unique experience that generates emotional bonds between viewers and the NFL, giving it a key role in contemporary U.S. culture. |
Keywords: | Super Bowl NFL NFL Super Bowl football television patriotism public relations megaevents |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 15-Jan-2024 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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pablohijasTFM0124memoria.pdf | Memoria del TFM | 769,25 kB | Adobe PDF | View/Open |
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