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http://hdl.handle.net/10609/151331
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DC Field | Value | Language |
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dc.contributor.author | Jimenez-Morales, Monika | - |
dc.contributor.author | de Lenne, Orpha | - |
dc.contributor.author | Montaña Blasco, Mireia | - |
dc.contributor.author | Vandenbosch, Laura | - |
dc.date.accessioned | 2024-10-04T10:08:28Z | - |
dc.date.available | 2024-10-04T10:08:28Z | - |
dc.date.issued | 2020 | - |
dc.identifier.citation | Jiménez-Morales, M. [Mònika], de Lenne, O. [Orpha], Montaña, M. [Mireia] & Vandenbosch, L.[Laura] (2020). Body Image in Advertising Messages: The Influence of Television Advertising on the Construction of Children's Body Image. In Lluís Mas Manchón (ed.). Innovation in Advertising and Branding Communication (p. 103-116). New York, NY: Routledge | - |
dc.identifier.isbn | 9781003009276 | - |
dc.identifier.uri | http://hdl.handle.net/10609/151331 | - |
dc.description.abstract | Several studies have shown that children build the foundations of their body image between the ages of 5 and 10 and that the development of the body image is affected by audiovisual advertising. The literature has criticized some advertising portrayals for promoting behaviors that harm children’s body image. Such effects warrant scholarly attention, as research has shown that about 40 to 50 percent of children are unsatisfied with their physical appearance. This chapter analyzes the most frequent stereotypes present in audiovisual advertising that focuses on children in primary school and the effects of these stereotypes on the construction of children’s body image. | en |
dc.format.mimetype | application/pdf | ca |
dc.language.iso | eng | ca |
dc.publisher | Taylor & Francis | ca |
dc.relation.ispartof | Innovation in Advertising and Branding Communication, 2020 | ca |
dc.rights | It is deposited under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. | - |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | - |
dc.subject | advertising | en |
dc.subject | body image | en |
dc.subject | children | en |
dc.subject | television | en |
dc.subject | stereotypes | en |
dc.subject | advertising literacy | en |
dc.title | Body Image in Advertising Messages: The Influence of Television Advertising on the Construction of Children’s Body Image | ca |
dc.type | info:eu-repo/semantics/bookPart | ca |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | - |
dc.identifier.doi | http://doi.org/10.4324/9781003009276 | - |
dc.gir.id | CO/0000005164 | - |
dc.type.version | info:eu-repo/semantics/acceptedVersion | - |
Appears in Collections: | Articles |
Files in This Item:
File | Description | Size | Format | |
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jimenez_routledge_body.pdf | 412,44 kB | Adobe PDF | View/Open |
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