Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/151764
Title: La razón incorpórea del folklore digital. Una etnografía sobre la construcción de valor y sentido en los memes de Internet
Author: Soriano Gómez, Ezequiel  
Director: Ardevol, Elisenda  
Abstract: This PhD research explores the tensions between different modes of organizing vernacular creativity on the internet, expressed through memes, micro-musical genres, or grotesque images. By hybridizing ethnography and artistic experimentation, I describe the creative dynamics and value-making processes of meme creators and their communities. This post-digital ethnography focuses on the various contexts in which memes circulate, from private chats to museums, analyzing their trajectories and the value translations that occur within them. By understanding meme-making as a phenomenon at the intersection of popular humor, mass communication, and artistic practice, it offers new perspectives on issues such as viralization, the professionalization of content creators on digital platforms, authorship, copying, intellectual property, and the different ways in which creativity is undergone.
Keywords: vernacular creativity
digital ethnography
digital culture
memes
popular culture
Document type: info:eu-repo/semantics/doctoralThesis
Issue Date: 19-Dec-2024
Publication license: http://creativecommons.org/licenses/by-nc-nd/3.0/es/  
Appears in Collections:Tesis doctorales

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