Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/36681
Title: Plan de marketing de la empresa Indra
Author: Zálvez Rico, Juan Pedro
Tutor: Pascual González, Jordi
Others: Universitat Oberta de Catalunya
Ammetller, Gisela  
Abstract: The marketing plan is aimed at analyzing the market share of multinational Indra Sistemas, and the increase of brand awareness and increase the chances of both economic efficiency and financial. Should be ensured in this analysis both the viability of the objectives, justified the suitability thereof for growth and improvement of the marketing mix of Indra.
Keywords: marketing plan
marketing mix
cloud computing
Indra
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: 5-Jun-2014
Publication license: http://creativecommons.org/licenses/by-nc-nd/3.0/es/  
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

Files in This Item:
File Description SizeFormat 
Zalvez_jzalvez_POWERPOINT_INDRA_MARKETING_PLAN_05-06-2014.pptPOWERPOINT MARKETING PLAN - INDRA COMPANY - BACHELOR DEGREE17,85 MBMicrosoft PowerpointView/Open
jzalvezTFG0614memoria.pdfMemoria del TFG1,11 MBAdobe PDFThumbnail
View/Open
jzalvez0614presentación.pdfPresentación en pdf del TFG2,88 MBAdobe PDFThumbnail
View/Open