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Results 1-10 of 42 (Search time: 0.008 seconds).
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Issue Date
Title
Author(s)
2008
Exploring new criteria to design materials for online education
Rodriguez-Ardura, Inma
;
Ammetller, Gisela
;
Pacheco Bernal, Maria Carmen
;
Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2010-01-01
Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2
Martínez López, Francisco José
;
Rodriguez-Ardura, Inma
2014-12-10
Social media marketing strategy: concepts and steps to form connections
Rodriguez-Ardura, Inma
2008
CRM and higher education : developing a monitoring system to improve relationships in e-learning environments
Daradoumis, Thanasis
;
Faulin, Javier
;
Juan, Angel A.
;
Martínez López, Francisco José
;
Rodriguez-Ardura, Inma
;
XHAFA, FATOS
;
Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2001
Marketing education, distance learning and hypermedia: teaching current issues in marketing in a virtual campus
Ryan, Gerard
;
Valverde Aparicio, Mireia
;
Rodriguez-Ardura, Inma
2016-06-29
Flow in e-learning: what drives it and why it matters
Meseguer-Artola, Antoni
;
Rodriguez-Ardura, Inma
1998
Recruitment advertising and corporate image : The HRM-marketing interface
Ryan, Gerard
;
Rodriguez-Ardura, Inma
;
Gubern, Marcel
2008
The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?
Rodriguez-Ardura, Inma
;
Martínez López, Francisco José
;
Meseguer-Artola, Antoni
;
Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2023-07-06
The utilitarian and hedonic value of immersive experiences on WeChat: examining a dual mediation path leading to users' stickiness and the role of social norms
Rodriguez-Ardura, Inma
;
Meseguer-Artola, Antoni
2018-01
Modelos de ecuaciones estructurales en investigaciones de ciencias sociales: experiencia de uso en Facebook
Doral Fabregas, Fernando
;
Rodriguez-Ardura, Inma
;
Meseguer-Artola, Antoni
;
Universitat Oberta de Catalunya (UOC)
;
Universidad Europea de Madrid
Discover
Author
5
Jiménez-Zarco, Ana Isabel
5
Torrent-Sellens, Joan
4
Ammetller, Gisela
4
Cabañero Pisa, Carlos Fernando
4
Castillo-Merino, David
.
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8
Comercio electrónico
8
Comerç electrònic
7
Electronic commerce
7
flow
7
Web-based instruction
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Date issued
9
2020 - 2024
16
2010 - 2019
15
2000 - 2009
2
1998 - 1999
Type of publication
31
Article
7
Conference object
2
Book
1
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1
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