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Data de publicacióTítolAutor(s)
2010-01-01Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2Martínez López, Francisco José; Rodriguez-Ardura, Inma
2014-12-10Social media marketing strategy: concepts and steps to form connectionsRodriguez-Ardura, Inma
2008CRM and higher education : developing a monitoring system to improve relationships in e-learning environmentsDaradoumis, Thanasis; Faulin, Javier; Juan, Angel A.; Martínez López, Francisco José; Rodriguez-Ardura, Inma; XHAFA, FATOS; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2001Marketing education, distance learning and hypermedia: teaching current issues in marketing in a virtual campusRyan, Gerard; Valverde Aparicio, Mireia; Rodriguez-Ardura, Inma
2010-01-01Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1Martínez López, Francisco José; Rodriguez-Ardura, Inma
2010Going with the consumer towards the social Web environment : a review of extant knowledgeRodriguez-Ardura, Inma; Martínez López, Francisco José; Luna, Paula; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2014-12-02Entrepreneurial decisions: insights into the use of support services for new business creationAmmetller, Gisela; Rodriguez-Ardura, Inma; Llados-Masllorens, Josep
2008Playing cat and mouse: consumer empowerment and marketing interaction on the internetRodriguez-Ardura, Inma; Martínez López, Francisco José; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2009-01-02Improving hypermedia teaching resources - New designs for e-learning environmentsRodriguez-Ardura, Inma; Jiménez-Zarco, Ana Isabel; Ammetller, Gisela; Pacheco-Bernal, Carmen
2020-08-07A PLS-neural network analysis of motivational orientations leading to Facebook engagement and the moderating roles of flow and ageRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa

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