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Issue Date	Title	Author(s)
2010-01-01	Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2	Martínez López, Francisco José; Rodriguez-Ardura, Inma
2014-12-10	Social media marketing strategy: concepts and steps to form connections	Rodriguez-Ardura, Inma
2014-01-02	Another look at 'being there' experiences in digital media: exploring connections of telepresence with mental imagery	Rodriguez-Ardura, Inma; Martínez López, Francisco José
2010-01-01	Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1	Martínez López, Francisco José; Rodriguez-Ardura, Inma
2010	Going with the consumer towards the social Web environment : a review of extant knowledge	Rodriguez-Ardura, Inma; Martínez López, Francisco José; Luna, Paula; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2014-12-02	Entrepreneurial decisions: insights into the use of support services for new business creation	Ammetller, Gisela; Rodriguez-Ardura, Inma; Llados-Masllorens, Josep
2018-08-15	Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2018-12-27	Flow experiences in personalised e-learning environments and the role of gender and academic performance	Meseguer-Artola, Antoni; Rodriguez-Ardura, Inma; Universitat Oberta de Catalunya (UOC)
2018-09-25	The playfulness of Facebook - Shaped by underlying psychological drivers and gender differences	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2015-12-01	E-learning continuance: the impact of interactivity and the mediating role of imagery, presence and flow	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni