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Resultats 11-20 de 26.
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Data de publicacióTítolAutor(s)
2024-02-15Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connectionRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Herzallah, Doaa; 符, 虔
2014-06-01What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intentionRodriguez-Ardura, Inma; Meseguer-Artola, Antoni
2010Towards a dynamic model of e-commerce: environmental, technological and organisational drivers of B2C adoptionRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2022-05Self-disclosure during the COVID-19 emergency: effects of narcissism traits, time perspective, virtual presence, and hedonic gratificationFu, Qian; Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Wu, Peng; Nanjing University of Science & Technology; Guizhou University; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2020-06Academic impact and perceived value of Wikipedia as a primary learning resource in higher educationMeseguer-Artola, Antoni; Rodriguez-Ardura, Inma; Ammetller, Gisela; Rimbau-Gilabert, Eva; Universitat Oberta de Catalunya (UOC)
2007An integrated model of adoption and development of e-commerce in companiesVilaseca-Requena, Jordi; Torrent-Sellens, Joan; Meseguer-Artola, Antoni; Rodriguez-Ardura, Inma; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2020-06-27Understanding peer-to-peer, two-sided digital marketplaces: pricing lessons from Airbnb in BarcelonaLlados-Masllorens, Josep; Meseguer-Artola, Antoni; Rodriguez-Ardura, Inma; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2014-12-02Entrepreneurial decisions: insights into the use of support services for new business creationAmmetller, Gisela; Rodriguez-Ardura, Inma; Llados-Masllorens, Josep
2010-01-01Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2Martínez López, Francisco José; Rodriguez-Ardura, Inma
2014-12-10Social media marketing strategy: concepts and steps to form connectionsRodriguez-Ardura, Inma

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