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Title: Towards a dynamic model of e-commerce: environmental, technological and organisational drivers of B2C adoption
Author: Rodríguez Ardura, Inma
Meseguer Artola, Antoni
Others: Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
Keywords: B2C
Longitudinal analysis
TOE framework
Issue Date: 2010
Citation: Rodríguez, I.; Meseguer, A.(2010). "Towards a dynamic model of e-commerce: environmental, technological and organisational drivers of B2C along time ". Information Society. 3 (26), p. 209-222. ISSN: 0197-2243.
Abstract: Despite the important benefits for firms of commercial initiatives on the Internet, e-commerce is still an emerging distribution channel, even in developed countries. Thus, more needs to be known about the mechanisms affecting its development. A large number of works have studied firms' e-commerce adoption from technological, intraorganizational, institutional, or other specific perspectives, but there is a need for adequately tested integrative frameworks. Hence, this work proposes and tests a model of firms' business-to-consumer (called B2C) e-commerce adoption that is founded on a holistic vision of the phenomenon. With this integrative approach, the authors analyze the joint influence of environmental, technological, and organizational factors; moreover, they evaluate this effect over time. Using various representative Spanish data sets covering the period 1996-2005, the findings demonstrate the suitability of the holistic framework. Likewise, some lessons are learned from the analysis of the key building blocks. In particular, the current study provides evidence for the debate about the effect of competitive pressure, since the findings show that competitive pressure disincentivizes e-commerce adoption in the long term. The results also show that the development or enrichment of the consumers' consumption patterns, the technological readiness of the market forces, the firm's global scope, and its competences in innovation continuously favor e-commerce adoption.
Language: English
ISSN: 0197-2243MIAR
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