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Resultados 1-10 de 28.
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Fecha de publicaciónTítuloAutor(es)
2010-01-01Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2Martínez López, Francisco José; Rodriguez-Ardura, Inma
2014-12-10Social media marketing strategy: concepts and steps to form connectionsRodriguez-Ardura, Inma
2008CRM and higher education : developing a monitoring system to improve relationships in e-learning environmentsDaradoumis, Thanasis; Faulin, Javier; Juan, Angel A.; Martínez López, Francisco José; Rodriguez-Ardura, Inma; XHAFA, FATOS; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2001Marketing education, distance learning and hypermedia: teaching current issues in marketing in a virtual campusRyan, Gerard; Valverde Aparicio, Mireia; Rodriguez-Ardura, Inma
2016-06-29Flow in e-learning: what drives it and why it mattersMeseguer-Artola, Antoni; Rodriguez-Ardura, Inma
2014-01-02Another look at 'being there' experiences in digital media: exploring connections of telepresence with mental imageryRodriguez-Ardura, Inma; Martínez López, Francisco José
2020-05Editorial: How to prevent, detect and control common method variance in electronic commerce researchRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2010-01-01Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1Martínez López, Francisco José; Rodriguez-Ardura, Inma
2010Towards a dynamic model of e-commerce: environmental, technological and organisational drivers of B2C adoptionRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2022-05Self-disclosure during the COVID-19 emergency: effects of narcissism traits, time perspective, virtual presence, and hedonic gratificationFu, Qian; Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Wu, Peng; Nanjing University of Science & Technology; Guizhou University; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa

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