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Fecha de publicación	Título	Autor(es)
2016-06-29	Flow in e-learning: what drives it and why it matters	Meseguer-Artola, Antoni; Rodriguez-Ardura, Inma
2010	Towards a dynamic model of e-commerce: environmental, technological and organisational drivers of B2C adoption	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2018-08-15	Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2018-12-27	Flow experiences in personalised e-learning environments and the role of gender and academic performance	Meseguer-Artola, Antoni; Rodriguez-Ardura, Inma; Universitat Oberta de Catalunya (UOC)
2015-12-01	E-learning continuance: the impact of interactivity and the mediating role of imagery, presence and flow	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni
2015-07-01	Learning from customer interaction: how merchants create price-level propositions for experience goods in hybrid market environments	Meseguer-Artola, Antoni; Rodriguez-Ardura, Inma
2018-09-25	The playfulness of Facebook - Shaped by underlying psychological drivers and gender differences	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2014-06-01	What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intention	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni