Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/41581
Title: | Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2 |
Author: | Martínez López, Francisco José Rodriguez-Ardura, Inma |
Citation: | Martínez, F. J.; Rodríguez-Ardura, I. (2010). "Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2". International Journal of Electronic Marketing and Retailing, 4(3), p. 317-320. |
Abstract: | In the previous issue of IJEMR, we introduced the general framework and the main ideas justifying this special editorial project. To avoid repetition of the background themes to the current issue, the reader should consult the previous edition. Here, we present the second part of contributions selected for publication. |
Keywords: | digital marketing |
Document type: | info:eu-repo/semantics/article |
Issue Date: | 1-Jan-2010 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Articles Articles cientÍfics |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
MartinezLopez_IJEMR2010_Editorial2.pdf | Article_published | 126,56 kB | Adobe PDF | View/Open |
Share:
This item is licensed under a Creative Commons License