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http://hdl.handle.net/10609/46401
Title: | Mentiras a lo grande : Una introducción al big data en el marketing y el efecto de los dirty data |
Author: | Ayora Díaz, Ara |
Tutor: | Tomàs Estrada, Nati |
Others: | Universitat Oberta de Catalunya |
Abstract: | The goal of this paper is to introduce the concept of big data, including the implications on the way we see and understand the world around us; including a brief outline of the supporting technology and some examples of areas where it is regularly in use. Next it focuses on marketing, giving a more in-depth view of the opportunities offered by massive amounts of data To close, the paper covers a problem that must be taken into account: dirty data. Data that are erroneous, duplicated or, most interestingly, given deliberately wrong by citizens, whose motivations for such behavior are subjected to analysis. |
Keywords: | big data dirty data marketing information |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jan-2016 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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AAyora_TFG_0116 .pdf | Trabajo de fin de grado de comunicación - Ara Ayora | 3,57 MB | Adobe PDF | View/Open |
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