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Title: Estudio de satisfacción y posicionamiento de Triathlon Vitoria-Gasteiz
Author: Galdos Valdecantos, Itziar
Tutor: Ariste Castaño, Santiago  
Others: Universitat Oberta de Catalunya
Keywords: market research
positioning (marketing)
satisfaction survey
market research
Issue Date: 7-Mar-2016
Publisher: Universitat Oberta de Catalunya
Abstract: This end-of-degree project in Marketing and market research, carried out a study both of user satisfaction among the participants of the Triathlon Vitoria-Gasteiz, and of the brand positioning of the event in a rapidly expanding market. The aim was to obtain objective data which could be used by the company, Asociación Maratlón, as indicators to establish action plans within the global strategic approach of the Triathlon.
Language: Spanish
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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File Description SizeFormat 
itzigaldosTFG0116memoria.pdfMemoria del TFG5,64 MBAdobe PDFThumbnail
itzigaldosTFG0116presentación.pdfPresentación del TFG2,12 MBAdobe PDFView/Open