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Title: Spanissimas : Lanzamiento de una nueva marca de calzado española personalizable de venta online
Author: Castelo Bermejo, Mayra
Tutor: Fernández Cuesta, Jordi
Others: Universitat Oberta de Catalunya
Keywords: customizable shoes
social networks
Issue Date: 27-Jun-2016
Publisher: Universitat Oberta de Catalunya
Abstract: Once carried out a study of Spanish footwear market and realized a survey of intent to purchase women's footwear, a communication plan to launch a new brand based primarily on the power of social networks and their influencers arises, along with a innovative outdoor advertising.
Language: Spanish
Appears in Collections:Treballs finals de carrera, treballs de recerca, etc.

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Vídeo presentación del TFG674,42 MBVideo QuicktimeView/Open
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