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http://hdl.handle.net/10609/52889
| Title: | Spanissimas : Lanzamiento de una nueva marca de calzado española personalizable de venta online |
| Author: | Castelo Bermejo, Mayra |
| Tutor: | Fernández Cuesta, Jordi |
| Others: | Universitat Oberta de Catalunya |
| Abstract: | Once carried out a study of Spanish footwear market and realized a survey of intent to purchase women's footwear, a communication plan to launch a new brand based primarily on the power of social networks and their influencers arises, along with a innovative outdoor advertising. |
| Keywords: | customizable shoes social networks influencers |
| Document type: | info:eu-repo/semantics/bachelorThesis |
| Issue Date: | 27-Jun-2016 |
| Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/  |
| Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
Mcastelo_TFG_062016.mov | Vídeo presentación del TFG | 674,42 MB | Video Quicktime | View/Open |
| mcasteloTFG0716memòria.pdf | Memoria del TFG | 2,49 MB | Adobe PDF |  View/Open |
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