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Title: ¿Cómo explotan las televisiones las nuevas ventanas de distribución de contenido digital? Un estudio comparativo de tres modelos :, Atresplayer y Movistar+ Yomvi
Author: Gómez Bizcocho, Raúl
Director: Guaus, Enric  
Tutor: García-Solórzano, David  
Others: Universitat Oberta de Catalunya
Abstract: This research analyzes how Spanish TV companies are developing their strategies to exploit new digital content delivery platforms. More specifically, the study examines three models: (sort of public TV), Atresplayer (sort of private TV) and Movistar+ Yomvi (sort of pay TV). These models play a relevant role in the digital transformation in Spain. In addition, they are the platforms that have grown most in recent years in Spain. Therefore, this research tries to define the strengths of these models, their distribution strategies and their organization and management systems. Thus we can build a optimum management model which can be used as a standard for all TV companies in Spain.
Keywords: online television
Document type: info:eu-repo/semantics/masterThesis
Issue Date: 29-Jun-2016
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Appears in Collections:Bachelor thesis, research projects, etc.

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