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http://hdl.handle.net/10609/53326
Title: | Tiempos Modernos : La medición convencional de medios frente a un nuevo paradigma televisivo |
Author: | Jiménez Martínez, Carmelo |
Tutor: | Leibovitz Libedinsky, Talia |
Others: | Universitat Oberta de Catalunya Creus, Amalia Susana |
Abstract: | Television paradigm has suffered a great transformation, due to the presence of a second screen at home, Internet upswing, online TV, video on demand and social networks. Conventional audience measurements have been focused on the TV itself, but this new reality requires bearing in mind other relevant factors that could leave People Meters obsolete. |
Keywords: | audience television people meter social tv social networks El Ministerio del Tiempo (tv series) |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 20-Jun-2016 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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carmelojmartinezTFG0616memoria.pdf | Memoria del TFG | 1,92 MB | Adobe PDF | View/Open |
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