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http://hdl.handle.net/10609/53364
Title: | Pla de comunicació per Relleus |
Author: | Vidal Picas, David |
Director: | Schvarstein Liuboschetz, Sergio |
Tutor: | García-Solórzano, David |
Others: | Universitat Oberta de Catalunya |
Abstract: | The work consists of a communication plan designed specifically for the business of adventure activities Relleus focusing the center in the promotion through social networks. The main objective of the project is to achieve and increase the number of costumers for Relleus, so the methodology used is, analyze the functioning of the current promotion activities of Relleus in the social networks and in the web, and defining lines of action to get more visibility and thus more customers. We believe that by this plan for Relleus, the company achieves its objectives, and although there are parts of the plan that could be more extensive, in general terms we believe it is concise and clearly define the lines of action. |
Keywords: | communication plan social networks |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 13-Jun-2016 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
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dvidalpiTFM0716memòria.pdf | Memòria del TFM | 1,51 MB | Adobe PDF | View/Open |
dvidalpiTFM0716pla.pdf | Pla de comunicació per Relleus | 912,75 kB | Adobe PDF | View/Open |
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