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http://hdl.handle.net/10609/56286
Title: | Comunicació global en la gestió patrimonial de la Llotja de Mercaders de València |
Author: | Muñoz Soriano, Sergio |
Tutor: | Solanas García, Isabel |
Others: | Universitat Oberta de Catalunya |
Abstract: | The main idea on which to build the speech will build on the strength that transmits the fact of having in the city of Valencia, for over five hundred years ago, a cultural object is a National Artistic Monument and World Heritage Site. This fact, unknown to many of the citizens of the same Valencian community, must be what awaken and lead into the building, because they are the same neighbors who should be the most valuable promoters. |
Keywords: | cultural property cultural heritage global communication wealth management communication plan |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 21-Jun-2016 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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smunozsoTFG0616memòria.pdf | Memòria del TFG | 2,23 MB | Adobe PDF | View/Open |
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