Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/59485
Title: Origen, desenvolupament i evolució del Personal Branding
Author: Gutiérrez Salvadó, Judith
Tutor: Avalos Marquès, Inmaculada
Others: Universitat Oberta de Catalunya
Abstract: This work brings us to the concept of "Personal Branding" and demonstrates its importance in the job market today. A personal brand is a key concept in the professional market today, is what helps us to stand out, be different, be genuine.
Keywords: identity 2.0
influencers
social networks
online reputation management
personal branding
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: 16-Jan-2017
Publication license: http://creativecommons.org/licenses/by-nc-nd/3.0/es/  
Appears in Collections:Bachelor thesis, research projects, etc.

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