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http://hdl.handle.net/10609/59533
| Title: | La comunicació corporativa de proximitat, o per què les PIME també han d'invertir en la seva pròpia marca |
| Author: | Achell Martínez, David |
| Tutor: | Costa Romea, Meritxell |
| Others: | Universitat Oberta de Catalunya |
| Keywords: | corporate communication small and medium-sized enterprises content marketing branding proximity public relations advertising communication plan corporate identity |
| Issue Date: | 25-Jan-2017 |
| Publisher: | Universitat Oberta de Catalunya |
| Abstract: | The aim of this study is to identify the main elements that communication makes available to companies to contribute to achieving its corporate objectives. |
| Language: | Catalan |
| URI: | http://hdl.handle.net/10609/59533 |
| Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| dachellTFG0117memòria.pdf | Memòria del TFG | 1,55 MB | Adobe PDF |  View/Open |
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