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Title: SERA ESP Estudi de satisfacció, imatge i posicionament
Author: Jové Arruebo, Enric
Tutor: Veciana Escribano, Miriam
Others: Universitat Oberta de Catalunya
Pla Garcia, Cintia
Keywords: market research
Issue Date: 30-Jan-2017
Publisher: Universitat Oberta de Catalunya
Abstract: We want to approach the sector of companion animals and, specifically to the aquarium segment. We wanted to capture the reality and know these professionals, who represent 10% of the Sector. For this reason, a Satisfaction, Image and Positioning Study has been carried out for one of the leading companies in the sector; Sera esp. We have turned to the traditional distribution channel with the aim of knowing their concerns, concerns and needs. The company wants to know what its perception is of both the quality of the products it offers and the service it is carrying out, and what its position is in relation to the other companies competing in this market.
Language: Catalan
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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