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http://hdl.handle.net/10609/65106
Title: | La nueva realidad del marketing actual. El marketing experiencial y 4 casos de ejemplo |
Author: | Vargas López, Santiago |
Tutor: | Costa Romea, Meritxell |
Others: | Universitat Oberta de Catalunya |
Abstract: | The current advertising landscape faces two major problems. On the one hand the market is oversaturated of products among which there are very few differences. This creates great competition among Brands to sell their products and in turn an advertising saturation in the media. Faced with this saturation the consumer is creating a natural barrier that makes it increasingly difficult to access it. In this work we will talk about this type of marketing which is called experiential marketing. |
Keywords: | marketing experience digital marketing |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 25-Jun-2017 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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svargaslTFG0617memoria.pdf | Memoria del TFG | 3,06 MB | Adobe PDF | View/Open |
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