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http://hdl.handle.net/10609/65487
Title: | Guia pràctica de les relacions públiques en l'àmbit esportiu |
Author: | Hita Garcia-Duran, Guillem |
Tutor: | Badell Serra, Pepa |
Others: | Universitat Oberta de Catalunya |
Abstract: | Sports and communication have evolved in the same. The brands of professional athletes and sports clubs, have had a growing concern, have more care about their "brand" image. At this point, the communications and in special case, the public relations professionals, has taken an high relevance in response to the global phenomenon that they give to the sport (as individual or group) as a trademark explode, care or increase. Social networks and the impact on the media magnify this task which over the years, it is growing its complexity. |
Keywords: | media and sports social networks public relations globalization |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 21-Jun-2017 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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guillemhTFG0617memòria.pdf | Memòria del TFG | 1,06 MB | Adobe PDF | View/Open |
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