Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/67165
Title: | Producció i distribució multiplataforma de la campanya Restaurantes Contra el Hambre de l'ONG Acción Contra el Hambre |
Author: | Gómez Miró, Daniel |
Tutor: | Fernández Cuesta, Jordi |
Others: | Universitat Oberta de Catalunya (UOC) Viloca Puig, Rosana |
Abstract: | Action Against Hunger is an international NGO present in 47 countries in four continents. It is dedicated to alleviating problems of malnutrition that happen for different reasons in the World. In Spain, in order to generate income, the NGO runs a campaign called ¿Restaurants Against Hunger¿, an iniciative, among others, started seven years ago. This year, the campaign will occur from 15 September to 15 November. This study provides communication solutions to relaunch the campaign. These solutions want to create a transmedia narrative and make a multiplatform distribution that takes advantage of the synergies created between all actors in this campaign: the NGO, restaurants and users. Solutions will be provided for a unique form of communication using new ways to reach the target audience. |
Keywords: | NGO services and ideas communication transmedia marketing Action Against Hunger |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jun-2017 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
dgomezmiTFG0617memòria.pdf | Memòria del TFG | 8,88 MB | Adobe PDF | View/Open |
Share:
This item is licensed under a Creative Commons License