Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/6801
| Title: | The future of television : advertising, technology and the pursuit of audiences |
| Author: | Gluck, Marissa Roca Sales, Meritxell |
| Keywords: | television advertising technology media |
| Issue Date: | Sep-2008 |
| Publisher: | University of Southern California |
| Citation: | Roca, M.; Gluck, M.(2008). The future of television: advertising, technology and the pursuit of audiences. Los Angeles: University of Southern California. |
| Abstract: | Broadcast television is in crisis. New technologies and devices have fragmented TV audiences into smaller segments. In this report, Marissa Gluck and Meritxell Roca Sales examine the media explosion that has fueled this fragmentation. |
| Language: | English |
| URI: | http://hdl.handle.net/10609/6801 |
| Appears in Collections: | Treballs, papers de recerca |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FutureofTV.pdf | Informe de recerca - University of Southern California | 1,36 MB | Adobe PDF |  View/Open |
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