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http://hdl.handle.net/10609/6801
| Title: | The future of television : advertising, technology and the pursuit of audiences |
| Author: | Gluck, Marissa Roca Sales, Meritxell |
| Citation: | Roca, M.; Gluck, M.(2008). The future of television: advertising, technology and the pursuit of audiences. Los Angeles: University of Southern California. |
| Abstract: | Broadcast television is in crisis. New technologies and devices have fragmented TV audiences into smaller segments. In this report, Marissa Gluck and Meritxell Roca Sales examine the media explosion that has fueled this fragmentation. |
| Keywords: | television advertising technology media |
| Document type: | info:eu-repo/semantics/report |
| Issue Date: | Sep-2008 |
| Publication license: | http://creativecommons.org/licenses/by-sa/3.0/es/  |
| Appears in Collections: | Treballs, papers de recerca |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FutureofTV.pdf | Informe de recerca - University of Southern California | 1,36 MB | Adobe PDF |  View/Open |
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