Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/70652
Title: Sistema de autorregulación publicitaria: del compromiso ético al control efectivo de la publicidad en España
Author: Vilajoana Alejandre, Sandra  
Rom Rodríguez, Josep A.  
Citation: Vilajoana Alejandre, S. & Rom Rodríguez, J. (2017). "Sistema de autorregulación publicitaria: del compromiso ético al control efectivo de la publicidad en España". El Profesional de la Información, 26(2), pp. 192-200. ISSN 1386-6710. doi: 10.3145/epi.2017.mar.05
Abstract: Advertising is a traditionally questioned activity, not only from the ethical point of view, but also legal. This article analyzes the ethical commitment of the advertising industry through the study of the characteristics and activity of Autocontrol, the Spanish advertising self-regulation system, and by means of in-depth interviews to directors of the main advertising agencies operating in Spain. The results of the research show significant ethical commitment from advertising professionals and the relevant activity of Autocontrol; most of the advertising disseminated in Spain has been subject to a previous ethical review through the service of Copy Advise.
Keywords: ethics
advertising
self-regulation
agencies
profession
communication
Spain
Autocontrol
DOI: 10.3145/epi.2017.mar.05
Type: info:eu-repo/semantics/article
Issue Date: Mar-2017
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