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Title: Sistema d'intel·ligència de negoci per a l'anàlisi publicitari
Author: Villanueva Pastor, Jose Luis
Director: Amorós Alcaraz, David
Tutor: Guitart Hormigo, María Isabel
Others: Universitat Oberta de Catalunya
Keywords: dashboard
business intelligence
data warehouse
Issue Date: 9-Jan-2018
Publisher: Universitat Oberta de Catalunya
Abstract: The purpose of this work is to design and implement a business system for advertising analysis. The application context refers to the evolution of whether visual advertising is effective and affects the potential buyers of the exposed products, and therefore on sales. New technologies can help, and in fact do so, to be able to attract the attention of the citizens through incisive advertising in mobile applications or social networks, and on the reproduction of ads on screens. The methodology used is based on the premise of the variability and flexibility of the entire work environment, and the use of Open Soure software for both Business Intelligence analysis, design of a data warehouse, and creation of dashboards. The results obtained allow us to discuss the advisability of this type of advertising, since we find differences depending on the geographical area or the type of families of impacted products. The implementation of this system gives us a lot of information and therefore great possibilities of analysis in order to make the best decisions. We could differentiate two types of conclusions, one on the whole design and implementation of the solution, with the fulfillment of the objectives set and a series of lessons learned (techniques, methodologies, planning), and a second on the analyzed information related to the response to the analytical questions that are formulated, where we come to the conclusion that this type of advertising is effective.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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