Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/73809
Title: | Comunicación corporativa, estratégica, orientada a PYMES: Una nueva oportunidad para los profesionales de la comunicación |
Author: | Nohales Requena, Mario |
Tutor: | Arciniega Cáceres, Mittzy |
Others: | Universitat Oberta de Catalunya (UOC) Pérez Gómez, Aura Patricia |
Keywords: | SMEs corporate communication communicative techniques communication professionals |
Issue Date: | Jan-2018 |
Publisher: | Universitat Oberta de Catalunya |
Abstract: | The dissertation focuses on two main points:firstly, the need that SMEs may have to have a communication consulting service ( either external or internal) and, secondly, that the SME sector can be a job opportunity for communication professionals. The objective of this research is to investigate such a working format capable of meeting the needs that arise today in SMEs. |
Language: | Spanish |
URI: | http://hdl.handle.net/10609/73809 |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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MarioNohales_TFG_UOC.pdf | Memoria del TFG | 4,08 MB | Adobe PDF | ![]() View/Open |
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