Please use this identifier to cite or link to this item:
Title: Comunicación corporativa, estratégica, orientada a PYMES: Una nueva oportunidad para los profesionales de la comunicación
Author: Nohales Requena, Mario
Tutor: Arciniega Cáceres, Mittzy  
Others: Universitat Oberta de Catalunya (UOC)
Pérez Gómez, Aura Patricia
Abstract: The dissertation focuses on two main points:firstly, the need that SMEs may have to have a communication consulting service ( either external or internal) and, secondly, that the SME sector can be a job opportunity for communication professionals. The objective of this research is to investigate such a working format capable of meeting the needs that arise today in SMEs.
Keywords: SMEs
corporate communication
communicative techniques
communication professionals
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: Jan-2018
Publication license:  
Appears in Collections:Treballs finals de carrera, treballs de recerca, etc.

Files in This Item:
File Description SizeFormat 
MarioNohales_TFG_UOC.pdfMemoria del TFG4,08 MBAdobe PDFThumbnail