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http://hdl.handle.net/10609/74206
Title: | Influencias manipulativas: Las neurociencias fusionadas con la corporatocrácia |
Author: | Hermida Massanet, Aina |
Tutor: | Benach Pascual, Ernest |
Others: | Universitat Oberta de Catalunya |
Abstract: | We all live surrounded by so many influences, for that reason companies and leading brands take advantage on neuroscience progress in order to apply new discoveries in human mind to their communication and marketing strategies. They have as an aim to influence consumers through their subconscious and in this way run them into their own business expectations. Apparently, there is no limit for this subconscious manipulation of society induced by these practices of these companies, sometimes not very ethic. |
Keywords: | neuroscience neurocommunication neurolinguistic programmation |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jan-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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ainamassanetTFG0118memoria.pdf | Memoria del TFG | 5,38 MB | Adobe PDF | View/Open |
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