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http://hdl.handle.net/10609/74945
Title: | Creación del departamento de protocolo en una universidad colombiana |
Author: | Olivares Parada, Paola |
Tutor: | Panizo Alonso, Julio Manuel |
Others: | Universitat Oberta de Catalunya |
Abstract: | The main purpose is to design a department of University protocol that orients each one of the acts, ceremonies and other events that are carried out continuously in the UFPS, by structuring the functions of the same, the definition of the acts, ceremonies and other event and the definition of the university protocol that guides them. All the above, sustained from the perspective of different expert authors in the area, who associate the term protocol with public relations and the projection (internal and external) of an institutional image and a corporate reputation that is consistent with the identity of the college. |
Keywords: | public relations corporate identity protocol institutional communication |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | Jan-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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polivarespTFM0118memoria.pdf | Memoria del TFM | 1,41 MB | Adobe PDF | View/Open |
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