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http://hdl.handle.net/10609/80165
Title: | La publicidad de las ONG. Cómo afecta y cómo es percibida por el público objetivo |
Author: | Llorens Marín, Andrea |
Tutor: | Tomàs Estrada, Nati |
Others: | Universitat Oberta de Catalunya |
Abstract: | The third-sector organizations, especially the so-called non-governmental organisations (NGOs) or non-profit organisations (NPO), aim to provide services to those most disadvantaged or in need population groups of the society, or to those groups related to the nature and the environment protection. For this work, they do not receive any economic compensation from those who are the beneficiaries. The question answered it will be necessary to have on focus the question whether the current system to be known is enough to run NGOs or whether their advertising strategies should focus on methods and systems more typical of the primary sector (business), as it seems is lately happening in advertising campaigns of some NGOs. |
Keywords: | social commitment NGO advertising strategies advertising and communication non-profit organizations |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jun-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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allrnsTFG0118memoria.pdf | Memoria del TFG | 1,47 MB | Adobe PDF | View/Open |
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