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Title: Sistema d'intel·ligència de negoci. Anàlisi de la publicitat en entorns digitals
Author: Sánchez Ortuño, Francisco José
Director: Guitart, Isabel  
Tutor: Amorós Alcaraz, David
Others: Universitat Oberta de Catalunya
Abstract: Digital publicity has evolved with the passing of time, from integrated banners' on web pages, until more recently, totally segmented advertisements in social networks. These latest advertisements are aimed at offering consumers contents related to their interests with great precision and effectivity. The present work project presents a system of Business Intelligence which allows the analyzation of the quantity of information that is generated in campaigns and demonstrate the effect of follow ups. The implanted system has taken place with applications from Google Cloud, in a modern focus and in a cloud where the great quantities of data available can be processed rapidly. Initially a traditional method was used but the lack of knowledge of the material has led to the adaption to a more flexible methodology and one that is predisposed to any changes that there could be. The conclusion to this implantation is that the integration of information from various sources through Business Intelligence tools permits the taking of much more intuitive and agile decisions, observing the relations between products and follow ups.
Keywords: business intelligence
digital advertising
Document type: info:eu-repo/semantics/masterThesis
Issue Date: 11-Jun-2018
Publication license:  
Appears in Collections:Bachelor thesis, research projects, etc.

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