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http://hdl.handle.net/10609/81968
Title: | Pla de comunicació de l'Arcos, centre mèdic integral |
Author: | Bacarisas Augé, Marta |
Tutor: | Carmaniu Mainadé, Xavier |
Others: | Universitat Oberta de Catalunya |
Abstract: | This project focuses on the preparation of a communication plan for an SME in the health sector, Arcos Integral Medical Centre. The Communication Plan of this medical center is a proposal of a strategic plan to gain visibility and to reinforce the support of its publics. In this way, Arcos Integral Medical Centre will achieve a differentiation from the competition and may increase its reputation and recognition by its patients. In short, the completion of this communication plan seeks to demonstrate the importance of communication in any type of organization, as well as helping Arcos Integral Medical Centreto achieve a differentiation before its competition. |
Keywords: | corporate communication health communication SMEs |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | Apr-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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mbacarisasTFM0618memòria.pdf | Memòria del TFM | 10,71 MB | Adobe PDF | View/Open |
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