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http://hdl.handle.net/10609/83109
Title: | Plan de comunicación con implementación de eco-marketing para la pyme Sello Lagarta |
Author: | Gómez Cala, Nancy Milena |
Tutor: | Gil Hernández, Julia |
Abstract: | This Master's Final Project establishes the first Corporate Communication Plan created for the industrial design and visual communication organization Sello Lagarta, which has regional coverage in the department of Santander, Colombia. It will have a one-year timeline, budget and general scope, which will also serve as a reference for the future. It includes accompanying its leaders in the process of orderly and effective compilation of the ecological measures and working conditions that the company has been applying and new sustainable development initiatives until the formulation and drafting of what will be its CSR Policy, as well as the bases for its dissemination to its internal and external audiences. |
Keywords: | communication plan corporate social responsibility SMEs sustainability |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 25-Jun-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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mgomezcalaTFM0618memoria.pdf | Memoria del TFM | 3,27 MB | Adobe PDF | View/Open |
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