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Title: Estereotipos autoorientalistas y esencialistas en la promoción turística de Tokio 2018
Author: Rodríguez Gómez, Luis A.
Director: Prado Fonts, Carles
Tutor: Codo Martinez, Jordi
Keywords: orientalism
Issue Date: Jul-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The TFM analyzes the tourist communication campaign of Tokyo in 2018, called "Tokyo Tokyo: Old Meets New", which promotes the city using a rapid succession of pairs of images (one traditional and one modern) that can be found in the current Tokyo , from the point of view of Orientalism and techno-Easternism but also from an essentialist point of view that connects with the nihonjinron theories about Japan.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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