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http://hdl.handle.net/10609/83625
Title: | Estereotipos autoorientalistas y esencialistas en la promoción turística de Tokio 2018 |
Author: | Rodríguez Gómez, Luis A. |
Director: | Prado-Fonts, Carles |
Tutor: | Codo Martinez, Jordi |
Abstract: | The TFM analyzes the tourist communication campaign of Tokyo in 2018, called "Tokyo Tokyo: Old Meets New", which promotes the city using a rapid succession of pairs of images (one traditional and one modern) that can be found in the current Tokyo , from the point of view of Orientalism and techno-Easternism but also from an essentialist point of view that connects with the nihonjinron theories about Japan. |
Keywords: | orientalism tourism Tokyo |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | Jul-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
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lrodriguezgomTFM0718memoria.pdf | Memoria del TFM | 94,16 MB | Adobe PDF | View/Open |
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